Co-founding the NIL branding and evaluation company “Brand Boss” not even a month ago, former Arizona Cardinals general manager Steve Keim has made history when getting a prospect an offer.
Thank you for reading this post, don't forget to subscribe!Though his company is directed at high school students, Keim helped orchestrate a scholarship from ASU football for Linc Frazier, a York (Tex.) Middle School quarterback, according to ESPN‘s Adam Schefter.
“Former Arizona Cardinals GM Steve Keim has launched a company called BrandBossLLC, which specializes in talent evaluation and recruiting services,” Schefter said on X/Twitter. “Today, the company helped secure a scholarship offer from Arizona State for eighth-grade QB Linc Frazier, the son of former Eagles third-round pick Derrick Frazier, who is 6-foot-3 and 180 pounds, is from Chandler, AZ, and he now becomes the youngest player ever to receive a scholarship offer from the Sun Devils.”
Former Arizona Cardinals GM Steve Keim has launched a company called BrandBossLLC, which specializes in talent evaluation and recruiting services. Today, the company helped secure a scholarship offer from Arizona State for eighth-grade QB Linc Frazier, the son of former Eagles… pic.twitter.com/erMbYs1CUN
— Adam Schefter (@AdamSchefter) August 21, 2024
As Schefter alluded to, Frazier is the youngest recruit to receive a scholarship from Arizona State, even though there is not much public information about him. He stands at 6-foot-3, 180 pounds and is from Chandler.
His dad Derrick Frazier was a third-round (75th overall) pick by the Philadelphia Eagles and played three seasons (1994-96) in the NFL. During his first two years with the Eagles before suiting up for one season with the Indianapolis Colts, the defensive back played 25 games (eight starts) and had one interception, 42 tackles and one fumble recovery. The Colts waived him and was signed by the Dallas Cowboys, but never appeared in a game for them.
Linc won’t graduate high school until 2029, so there is plenty of time for him to build up film and show what type of player the Sun Devils or another interested school could potentially get as the years go by.
For Keim, this is just the beginning of his new venture as he enters the always-changing NIL world.
In the video introducing the company, Keim wants to work with high school players who want a “former NFL executive of the year” to evaluate them and see if they have the potential to make it to the next level.
Former Arizona Cardinals GM Steve Keim starts an NIL Branding and Evaluation company called “Brand Boss.” pic.twitter.com/YGMdsRMB5B
— Jireh #BirdGang (@jirashon) July 29, 2024
The “Brand Boss,” website has him listed as the president of brand marketing and chief of talent evaluation and recruiting services. But by being the face of the company, he will continue to be an instrumental figure going forward.
Joining the Cardinals in May 1999 as a scout, the 51-year-old has built connections throughout his time in the Valley and they could have played a factor in getting Linc this offer from Arizona State.
From stepping away from the Cardinals in Jan. 2023 to getting this brand up and going, Keim is getting back into football and wants to help the next round of the future chase their dreams.
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Reporter Alec Cipollini covers ASU Athletics, the Phoenix Mercury and more for Burn City Sports. You can follow him on his X account, @AlecCipollini
