After stepping away from being Arizona Cardinals general manager in Jan. 2023, Steve Keim is back in football as he announced he is a co-founder of a new NIL branding and evaluation company called “Brand Boss,” centering around high school athletes.
Thank you for reading this post, don't forget to subscribe!Former Arizona Cardinals GM Steve Keim starts an NIL Branding and Evaluation company called “Brand Boss.” pic.twitter.com/YGMdsRMB5B
— Jireh #BirdGang (@jirashon) July 29, 2024
In the video, Keim talked about trying to reach out to high school players who want a “former NFL executive of the year” to evaluate them and see if they have the potential to make it to the next level of football.
To receive feedback, “Brand Boss” is offering three different packages with multiple perks. Here is what you get from the silver, gold and platinum evaluations by Keim himself on the website:
Silver Evaluation:
- Evaluation of Strong and Weak Points
- Full written summary from Steve Keim
- 30-minute Web-based face-to-face with Steve
- Face-to-face will include an entire player evaluation
- Copies of the Scouting Report from Steve
Gold Evaluation:
- Evaluates: Strong Points, Weak Points, Summary in writing from Steve Keim
- 45-minute Web-based face-to-face with Steve to review the entire player evaluation.
- Written recommendations from Steve on taking the next steps. How to improve and reach your goals.
- 30-minute Web-based face to face with Steve for follow-up Q&A
- Copies of Scouting Report from Steve.
Platinum Evaluation:
- Evaluates: Strong Points, Weak Points, Summary in writing from Steve Keim
- 45-minute Web-based face-to-face with Steve to review the entire player evaluation.
- Written recommendations from Steve on taking the next steps. How to improve and reach your goals.
- 30-minute Web-based face-to-face with Steve for follow-up Q&A.
- Two 30-minute Web-based face-to-face with Steve for mentorship. This is where the mental edge is gained/lost. Find out what it takes to be a College/Pro player during these 2 sessions.
- Copies of Scouting Report from Steve.
If interested, the silver package is running for $2,000, the gold is $3,500 and the platinum will be $5,000.
On the brand’s website, Keim’s job title is president of brand marketing and chief of talent evaluation and recruiting services.
This is a positive change for Keim as he looks to become involved again with football in some capacity.
He originally joined the Cardinals in May 1999 as a college scout on the East Coast. The 51-year-old then was promoted to director of college scouting in 2006, director of player personnel in 2008, vice president of player personnel in 2012 and general manager in 2013.
After multiple contract extensions and having a long front office career with the Cardinals, Arizona announced that Keim signed a contract extension through the 2027 season. On Dec. 14 that year, however, Keim would take an indefinite leave of absence from the team before ultimately stepping down as general manager on Jan. 9, 2023, citing health concerns.
While Keim was at the helm, the Cardinals were 80-80-2 overall.
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Reporter Alec Cipollini covers ASU Athletics, Phoenix Mercury and more for Burn City Sports. You can follow him on his X account, @AlecCipollini
