GLENDALE – The Arizona Cardinals franchise valuations is an eye opener for how far away they are from the pack. Sportico released a full 32 NFL team valuations, and Arizona found themselves 29th overall at $5.66 billion. The value is a 17% increase from last season, which is tied with a heap of teams for 24th in the league. The team hasn’t had a winning record since 2021 and haven’t recorded a playoff win in a decade. Are those the key factors to increase the Cardinals value?
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Cardinals quarterback Kyler Murray warms up during a preseason game against the Chiefs at State Farm Stadium on Aug. 9, 2025, in Glendale. © Patrick Breen/The Republic / USA TODAY NETWORK via Imagn Images
Cardinals the 29th valuable franchise:
- Dallas Cowboys: $12.8 billion
- Los Angeles Rams: $10.43 billion
- New York Giants: $10.25 billion
- New England Patriots: $8.76 billion
- San Francisco 49ers: $8.6 billion
- Philadelphia Eagles: $8.43 billion
- Miami Dolphins: $8.25 billion
- New York Jets: $8.11 billion
- Las Vegas Raiders: $7.9 billion
- Washington Commanders: $7.47 billion
- Chicago Bears: $7.45 billion
- Houston Texans: $7.17 billion
- Atlanta Falcons: $7.05 billion
- Seattle Seahawks: $6.59 billion
- Denver Broncos: $6.55 billion
- Kansas City Chiefs: $6.53 billion
- Pittsburgh Steelers: $6.51 billion
- Green Bay Packers: $6.48 billion
- Tampa Bay Buccaneers: $6.47 billion
- Minnesota Vikings: $6.28 billion
- Los Angeles Chargers: $6.21 billion
- Tennessee Titans: $6.2 billion
- Cleveland Browns: $6.14 billion
- Baltimore Ravens: $6 billion
- Detroit Lions: $5.88 billion
- Buffalo Bills: $5.87 billion
- Carolina Panthers: $5.76 billion
- Indianapolis Colts: $5.72 billion
- Arizona Cardinals: $5.66 billion
- New Orleans Saints: $5.63 billion
- Jacksonville Jaguars: $5.57 billion
- Cincinnati Bengals: $5.5 billion
Cardinals owner Michael Bidwill (R) and GM Monti Ossenfort watch the team play against the Saints during a game at State Farm Stadium in Glendale, Ariz., on Saturday, Aug. 10, 2024. Syndication: Arizona Republic
Arizona is one of the oldest and historic football teams in the league, first being founded in 1898. However, the over century history of the team has been filled with losing, with zero Super Bowl wins. The organization’s NFC West division rivals are all in the top 14, with the Los Angeles Rams almost doubling its value.
Every team in the Top 10 has a championship, with the Houston Texans 12 being the first franchise without one. Houston does have the fourth highest populated City in the U.S., but Phoenix is right behind it at fifth.
The Texans are one of the youngest teams in the NFL but are much more valuable than over half the league. This is when location can start to take in effect, as the Cardinals play in Glendale and not in Phoenix, which perhaps could hurt their valuation.
Jul 24, 2025; Glendale, AZ, USA; Arizona Cardinals head coach Jonathan Gannon (right) with wide receiver Marvin Harrison Jr. (18) during training camp at State Farm Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
Arizona should aim to have a similar trajectory as the Detroit Lions. From 2020-2023, Detroit was 31st in valuation, but after an NFC Championship run at the end of the 2023 season and a 15-2 record the following season, the Lions are now 25th overall. During that same span, the Cardinals have been stagnant at 29th.
The franchise already has the history and city, it just needs a glimpse of success and it’ll rise easily. General manager Monti Ossenfort is doing his part, spending over $100 in Pro Bowlers like Josh Sweat and Calais Campbell. The team doubled its win total last season and have the most expectation surrounding them in years.
Arizona Cardinals Xavier Weaver (89) celebrates his touchdown with teammate Jake Curhan (64) against the Kansas City Chiefs during their preseason game at State Farm Stadium on Aug. 9, 2025. © Joe Rondone/The Republic / USA TODAY NETWORK via Imagn Images
The Cardinals have the 27th easiest schedule heading into 2025, proving that their only obstacle is themselves if they want to break their playoff drought. If Arizona can end the drought, then the oldest team in the NFL should finally start to earn the respect in its valuation.
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Reporter Tanner Tortorella covers general assignment for Burn City Sports. You can follow him on his X account, @TannerTSports
