SCOTTSDALE — One of golf’s most anticipated weekends is almost here, and the WM Phoenix Open’s evolving identity is once again on display through a collaborative shoe release tied to the tournament.
Thank you for reading this post, don't forget to subscribe!A legend has arrived on the 16th tee…
THE BARSTOOL GOLF x ADIDAS x WM PHOENIX OPEN OFFICIALLY LICENSED SAMBA GOLF SHOE.
The FIRST EVER shoe as part of our official collaboration with @adidas, and no better event to celebrate than the People’s Open. @WMPhoenixOpen pic.twitter.com/0f6VEMZaI4
— Fore Play (@ForePlayPod) January 19, 2026
Along with Fore Play, a Barstool Sports podcast, the WM Phoenix Open unveiled a limited-edition Adidas Samba shoe at TPC Scottsdale’s famed 16th hole.
“The People’s Open” has long blended serious competition with a party-like atmosphere, especially around the stadium-style 16th hole, where thousands of fans loom over every shot.
Feb 10, 2024; Scottsdale, AZ, USA; Fans watch from the stands on the 16th hole during the 2024 Phoenix Open at TPC Scottsdale. Mandatory Credit: Joe Rondone-USA TODAY Sports
While it may seem like a niche piece of merchandise, the collaboration represents another way to promote one of the most attended golf events in the world, drawing spectators from across the country and beyond.
Leaning into lifestyle branding reflects the tournament’s growing cultural impact and its ability to attract a younger, broader fan base. Partnering with a globally recognized brand like Adidas creates excitement not only among golf fans but also among those who may be intrigued by the event’s unique atmosphere.
Feb 8, 2025; Scottsdale, Arizona, USA; Alex Smalley of the United States tees off on the 17th hole during the third round of the WM Phoenix Open golf tournament. Mandatory Credit: Aryanna Frank-Imagn Images
Tournament organizers have diversified fan experiences in recent years, from free admission for veterans to enhanced hospitality and entertainment zones. Collaborations like this amplify that approach, as marketing tied to the 16th hole has evolved into a true cultural asset.
With former champions and top names set to compete in the Valley for “The People’s Open,” the tournament continues to strike a balance between elite golf and fan experience.
Feb 9, 2025; Scottsdale, Arizona, USA; Justin Thomas of the United States celebrates after he received an eagle at hole 18during the final round of the WM Phoenix Open golf tournament. Mandatory Credit: Aryanna Frank-Imagn Images
The WM Phoenix Open returns to Scottsdale from Feb. 6-8, and fans can purchase the shoe and other merchandise here.
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Wendy Lopez is a reporter for Burn City Sports. You can follow her on her X account, @wlopezde
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