GLENDALE – Phoenix Suns owner Mat Ishbia had his first opportunity to speak at the team’s media day about the team’s expectations for the 2025-2026 season, with fans scratching their heads on what he said. When asked about what he hopes about next year’s team, Ishbia wants to win more games than last year, but won’t measure the team’s success on wins and losses for this season.
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Apr 9, 2023; Phoenix, Arizona, USA; Phoenix Suns owner Mat Ishbia at halftime of the game against the Los Angeles Clippers at Footprint Center. Mandatory Credit: Mark J. Rebilas-Imagn Images
Ishbia on what’ll make 2025-2026 season successful for Suns:
Ishbia wants a team that the fans can be proud of, and he sees that possibly be setting a culture for the franchise. The quick fixes of trading for established talent over his two-year stint as owner has led to minimal success. The 45-year-old acknowledged this problem at last year’s end-of-season press conference, by stating that changes were coming.

Sep 24, 2025; Phoenix, AZ, USA; Phoenix Suns guard Devin Booker (1), forward Dillon Brooks (3) and guard Jalen Green (4) pose for portrait during Media Day at PHX Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images
That led to Kevin Durant and Bradley Beal being traded or waived off the team. Losing two All-Star players will likely tank the team’s expectations and talent for next year, and Ishbia seems to be aware of that by not worrying about wins or losses.
The goal for the 2025-2026 season for Ishbia and the team is to build a culture, a foundation that represents the fans and the community. The first two years has failed to achieve that goal, but the Suns hope that the new trio of Devin Booker, Jalen Green and Dillon Brooks is that answer.
New Suns Jalen Green, Dillon Brooks and more debut in new threads for 2025 media day
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Reporter Tanner Tortorella covers general assignment for Burn City Sports. You can follow him on his X account, @TannerTSports
