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Mercury, Cleveland Avenue introduce first-ever rotating jersey badge

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The Phoenix Mercury has made a lasting impact on the communities around the Valley, and will now showcase meaningful organizations in those communities on a much larger scale.

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At a press conference, it was announced that the Mercury and venture capital firm Cleveland Avenue have formed a unique partnership for the first-ever rotating jersey badge.

For the upcoming 2024 season, Partake Foods will be the jersey badge sponsor on the left shoulder of every Mercury jersey.

“We are always thinking about opportunities, a ton of credit to our team,” Phoenix Mercury and Suns Chief Executive Officer Josh Bartelstein said. “What Cleveland Avenue stands for with women entrepreneurs and diversity, that is what we stand for with the Mercury too. So we’ll give a platform to other organizations and companies year over year.”

In over 14,000 stores across the United States, Partake Foods is a popular brand that makes “allergy-friendly” treats like cookies and graham crackers. These snacks are also classified as better-for-you, gluten-free, vegan and non-GMO.

From selling cookies from her car in 2017 to where she is today, Partake Foods Founder and CEO Denise Woodard can’t wait to begin this partnership and have her brand on the Mercurys jerseys this season.

“I can not be more grateful, excited and proud of this partnership,” Woodard said. “Today, we get to kick off such an amazing partnership which is surreal to me.”

While the badge could change every season, Bartelstein spoke about the possibility of extending partnerships with companies beyond just a year term.

“We’ll have a different organization next year,” Bartelstein said. “If we win a championship, we may have to keep Partake for another year. The rotating badges are to keep promoting women entrepreneurs who do things the right way.”

Phoenix will officially be back in action on May 7 when they face the Seattle Storm in a preseason clash on the road.

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Reporter Alec Cipollini covers Phoenix Sports News for Burn City Sports. You can follow him on his X account, @AlecCipollini

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