PHOENIX – Dillon Brooks apparently found a new way to troll LeBron James by eliminating him from the television entirely. The Phoenix Suns star teamed up with Kalshi for a commercial featuring Brooks as an infomercial salesman pitching the fictional “King Blocker 9000,” a device designed to block mentions of James from your television.
Dec 23, 2025; Phoenix, Arizona, USA; Los Angeles Lakers forward James (23) against Phoenix Suns forward Brooks (3) at Mortgage Matchup Center. Mandatory Credit: Mark J. Rebilas-Imagn Images
Dillon Brooks takes shots at LeBron James in new Kalshi commercial:
Thanks for inventing this, @Kalshi https://t.co/0yWhNRoYEz
— Dillon Brooks (@dillonbrooks24) October 20, 2026
Subtle? Absolutely not. Perfectly on brand? Completely. Brooks and James have exchanged words and physical play for years, turning what could have been an ordinary matchup into one of the NBA’s strangest personal rivalries. The commercial takes that pettiness somewhere new. Instead of waiting until the Suns and 76ers share a court, Brooks is leaning directly into his reputation, and the larger idea of “LeBron fatigue” after more than two decades of James dominating NBA conversations.
Dec 23, 2025; Phoenix, Arizona, USA; Los Angeles Lakers forward James (23) moves the ball against Phoenix Suns forward Dillon Brooks in the first half at Mortgage Matchup Center. Mandatory Credit: Mark J. Rebilas-Imagn Images
There is a Phoenix angle bigger than the joke, as Brooks has brought an edge the Suns desperately needed. His value isn’t limited to points, defensive assignments, or a box score. He gives Phoenix an identity. Every contender needs players who establish what opponents should expect emotionally before the opening tip. Brooks wants confrontation, and appears perfectly comfortable being the villain.
Apr 10, 2026; Los Angeles, California, USA; Phoenix forward Brooks (3) moves the ball against Los Angeles Lakers forward James (23) during the first half at Crypto.com Arena. Mandatory Credit: Gary A. Vasquez-Imagn Images
For Suns fans, the “King Blocker 9000” is funny because everyone understands exactly who is selling the fictional product. Brooks didn’t leave his personality behind when he arrived in Phoenix. The Suns bought the entire package, and increasingly, that attitude is becoming part of their culture.
Get the BEST Phoenix sports insider information, and exclusive content. SIGN UP HERE to unlock our premium content!*
Reporter Benjamin Bliklen covers the Arizona Diamondbacks, Arizona Cardinals, and Phoenix Suns for Burn City Sports. You can follow him on his X account, @BenBliklen
