PHOENIX — Grammy-winning artist Billie Eilish has released a limited-edition hat collection with the NBA and Mitchell & Ness, including the Phoenix Suns.
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Mar 16, 2025; Los Angeles, California, USA; Phoenix Suns guard Devin Booker (1) dribbles the ball against the Los Angeles Lakers in the second half at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images
The drop, released on Tuesday, features a blend of Eilish’s street style mixed with 90s NBA nostalgia. The Suns’ version includes the classic bold orange and purple, with the team’s retro logo on the front. “BE,” Eilish’s initials, is embroidered on the side.
Phoenix players Jalen Green, Dillon Brooks and Nick Richards were part of the promotion, with all three players wearing the hat.
Billie ✖️ Phoenix Suns ☄️
The @billieeilish NBA collection is available now! pic.twitter.com/dwFgutfEA1
— Phoenix Suns (@Suns) October 7, 2025
Mar 10, 2024; Los Angeles, CA, USA; Billie Eilish performs “What Was I Made For?” from “Barbie” during the 96th Oscars at the Dolby Theatre at Ovation Hollywood in Los Angeles on Sunday, March 10, 2024.. Mandatory Credit: Jack Gruber-USA TODAY
Mitchell & Ness, known for its retro merchandise, has previously collaborated with artists such as Usher, Rihanna and Lil Wayne.
The hats are part of a movement by the NBA to shift into streetwear culture and music. The league wants to expand its reach beyond traditional sports audiences. Collaborating with an artist like Eilish brings more attention to the product and vice versa. Fashion partnerships help engage different consumers through crossovers that blend music, lifestyle and fandoms.
Sep 24, 2025; Phoenix, AZ, USA; Phoenix Suns guard Devin Booker (1), forward Dillon Brooks (3) and guard Jalen Green (4) pose for a portrait during Media Day at PHX Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images
The collaboration is another step in merging sports with the broader world of entertainment and style, capitalizing on the growing popularity of sports fashion in recent years.
Suns fans can get their hands on the exclusive collaboration through the team’s website.
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Wendy Lopez is a reporter for Burn City Sports. You can follow her on her X account, @wlopezde
