The Arizona State University athletic department announced today that they are entering in a 15-year partnership with Mountain America to rename their football stadium to “Mountain America Stadium, Home of the ASU Sun Devils.”
Thank you for reading this post, don't forget to subscribe!ASU and Sun Devil Athletics, in partnership with @MountainAmerica & @oakviewgroup, are excited to announce the naming of Mountain America Stadium, Home of the Sun Devils.
We enthusiastically thank and welcome MACU and look forward to many memories to come.
— Arizona State Sun Devils (@TheSunDevils) August 2, 2023
The press release on the deal labels it “the most important deal in athletics department history.”
Update: According to Arizona Sports’ John Gambadoro, the deal will pay Arizona State over $50 million during the 15 years.
The new naming rights deal for Mountain America Stadium will pay Arizona State over $50 million during the 15 years. Like it or not this is the way of the world and for an athletic department with 26 sports this is a much welcome new cash flow.
— John Gambadoro (@Gambo987) August 3, 2023
“The deal was brokered in partnership between Oak View Group Global Partnerships, Pac-12 MMR and Sun Devil Athletics,” the release details.
Mountain America also owns the naming rights of Arizona State’s next-door iceplex, the “Mountain America Community Iceplex.”
They were approached with the partnership idea for the football stadium in late May.
“This is one of the important naming rights deals in the history of college sports and that speaks to the power and the future of our brand,” said ASU President Michael Crow in the release. “We are grateful for Mountain America’s investment in our student-athletes and our programs. This agreement creates a pathway to help us compete at the highest levels of athletics in today’s changing environment.”
See our coverage from the unveiling of the name today:
Ready to hear about #ArizonaState athletics renaming of Sun Devil Stadium to “Mountain America Stadium” pic.twitter.com/GGIEPxIpqP
— Burn City Sports (@BurnCitySports) August 2, 2023
#ArizonaState AD Ray Anderson officially announces the renaming of the stadium to “Mountain America Stadium” pic.twitter.com/rtzKN9YF8C
— Burn City Sports (@BurnCitySports) August 2, 2023
With #ArizonaState’s football stadium being on a mountain, @KennyDillingham can’t imagine a better name than Mountain “A”merica Stadium #ForksUp pic.twitter.com/8tf1ItYwUf
— Burn City Sports (@BurnCitySports) August 2, 2023
BREAKING: Arizona State athletic director Ray Anderson comments on state of Pac-12 and ASU’s future
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Brendan Mau is a college sports insider and general assignment reporter for Burn City Sports. You can follow him on Twitter via @Brendan_Mau
