PHOENIX — The Arizona Diamondbacks are facing an unexpected problem with the newly installed dual ribbon scoreboards at Chase Field.
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Mar 30, 2026; Phoenix, Arizona, USA; The Detroit Tigers are introduced before a game against the Arizona Diamondbacks at Chase Field. Mandatory Credit: Rick Scuteri-Imagn Images
EDITOR’S NOTE: This story contains strong language that may be offensive to some readers. Reader discretion is advised.
Over the offseason, Chase Field received various renovations in preparation for the 2026 season, including the dual ribbon boards as well as a larger center field scoreboard. The intent was to enhance in-game engagement and modernize the ballpark experience.
Instead, some fans — those who watch the game in the 300-level sections — say the additions have created partially obstructed views and limit sightlines to key areas of the field.
Team president and CEO Derrick Hall addressed the issue this week and the reality for affected fans on Bickley & Marotta Mornings on Arizona Sports Thursday.
Super fucking sick @dbacks @ChaseField putting up advertisement boards that block the entire visiting dugout, bullpen and stands. If you are a kid in row one, you can’t even see the batter.
2026 vs 1998-2026 pic.twitter.com/0DyW4wx3JV
— Kyle Martin (@kmartceo) March 24, 2026
“Some people have obstructive views, partially obstructive views now, and they didn’t have them before,” Hall said. “And some people now can’t see. They’ve told us they can’t see the bullpen, or they can’t see the dugout or the coaching boxes. That’s a problem.”
The ribbon boards were introduced as part of a broader effort to improve fan interaction, with expanded stats, graphics and real-time content. The intent was to keep pace with leaguewide trends by prioritizing immersive environments.
But the rollout spotlights how stadiums need to balance innovation while preserving the fan experience.
Baseball fans head to Chase Field for the Diamondbacks home opener against the Detroit Tigers on March 30, 2026. © Joe Rondone/The Republic / USA TODAY NETWORK via Imagn Images
Hall said the team conducted testing before the installation, though final placement was different due to structural needs. Since fans have returned to Chase Field, complaints have been tracked closely, with the club offering seat relocations for season ticket holders or refunds.
“It doesn’t sound like a big number, but it could be one, and I’m not happy,” Hall said when he mentioned how 28 fans have made complaints. “Any time you change a fan’s point of view, especially those that have been there since day one, it’s an issue.”
Baseball fans head to Chase Field for the Diamondbacks home opener against the Detroit Tigers on March 30, 2026. © Joe Rondone/The Republic / USA TODAY NETWORK via Imagn Images
While some fans have suggested moving or lowering the boards, Hall said it may not be feasible. For now, the Diamondbacks continue to evaluate options internally, weighing how they can maintain the best possible fan experience while standing by their innovation.
“It bothers me, it hurts me,” said Hall. “It’s on me, no one else.”
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Wendy Lopez is a reporter for Burn City Sports. You can follow her on her X account, @wlopezde
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