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NCAA announces fan events for Final Four weekend in Phoenix

The panelists and NCAA Men's Final Four board members, highlighted by Arizona governor Katie Hobbs, pose for a picture after today's Men's Final Four Tip-Off presser.
© Brendan Mau-Burn City Sports
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With the NCAA Men’s Final Four coming back to Phoenix on April 6 and 8, NCAA officials announced the fan events happening in the city during the weekend at today’s Final Four Tip-Off press conference.

Phoenix was last the host city in 2017 and will once again provide a ton of events, some completely free, during Final Four weekend. While the games will be played at State Farm Stadium in Glendale, most of the events will be in downtown Phoenix.

Here is the full list of events:

Arizona governor Katie Hobbs provided some more details on exciting it is to host the Final Four.

“In 2017, the last time Arizona hosted this event, the Final Four generated $324 million in economic impact, and I have no doubt that this time around will be just as successful if not more,” Hobbs said. “But the benefits of the Men’s Final our go far beyond the economic impact. This event also leaves a positive legacy that will endure long after the games have been played … I want to thank the NCAA for choosing Phoenix to host this iconic championship for the second time in seven years. No doubt our partnership will continue far beyond this year’s games.”

Per, here is what each event offers:

Men’s Final Four Fan Fest presented by Capital One | April 5-8 at Phoenix Convention Center

“If the games weren’t exciting enough, the Men’s Final Four is bringing a weekend jam-packed with events around Phoenix for residents and visitors of all ages. Sports fans, college students, families, music junkies: there is something for everyone!

Tip-off your weekend with a trip to the Men’s Final Four Fan Fest presented by Capital One. As you take your first steps through the doors, you’ll be greeted by a sports wonderland of interactive games, special celebrity and athlete appearances, autograph signings, and much more! Experience the thrill of the Men’s Final Four like never before!”

Phoenix Convention Center
100 N. 3rd Street, Phoenix, AZ 85004
Date Time – MST (AZ)
Friday, April 5 Noon – 8:00 p.m.
Saturday, April 6 10:00 a.m. – 8:00 p.m.
Sunday, April 7 10:00 a.m. – 8:00 p.m.
Monday, April 8 Noon – 6:00 p.m.
Daily Schedule of Events & Sponsor Activations
Purchase Your Tickets HERE
  • $8 presale / $10 at the door for 13 years and older
  • Free Entry for Capital One Cardholders!
  • Free Entry for Men’s Final Four Game Ticketholders!
  • Free Entry for kids 12 & under!

March Madness Music Festival, presented by AT&T, Capital One, and Coca-Cola! | April 5-7 at Margaret T. Hance Park (FREE, artists TBA)

“Experience the March Madness Music Festival, presented by AT&T, Capital One, and Coca-Cola! This incredible three-day music festival is completely FREE and promises fans electrifying performances by A-list artists, all taking place during the most highly anticipated weekend in college sports. Get ready for a music extravaganza like no other!

Margaret T. Hance Park
67 W. Culver St, Phoenix, AZ 85003
Event Date Time – MST (AZ)
AT&T Block Party Friday, April 5 TBA
Move by Coca-Cola Saturday, April 6 TBA
Capital One JamFest Sunday, April 7 TBA

*All Times Local & Subject to Change

March Madness Music Festival has brought one-of-a-kind concert experiences to thousands of music fans each year. Past performers included Aerosmith, The Chainsmokers, Macklemore and Ryan Lewis, Kendrick Lamar, Maroon 5, Fall Out Boy, Twenty-One Pilots, Aloe Blacc, Lukas Graham, Flo Rida, Panic! At the Disco, Pitbull, and Jason Derulo. Additional performers who have helped celebrate Men’s Final Four weekend throughout the years include Rihanna, Imagine Dragons, Zac Brown Band, Lady Antebellum, Weezer, Bruce Springsteen and the E Street Band, Jason Aldean, Tim McGraw, The Killers, LL Cool J, Sting, Dave Matthews Band, Muse, Kings of Leon, Jimmy Buffet, KISS, The Black Keys, Kenny Chesney, and Taylor Swift among many others.”

“The March Madness Music Festival will be an incredible party under the dazzling desert sun and stars,” said Jay Parry, CEO of the Phoenix Local Organizing Committee.

Reese’s Men’s Final Four Friday | April 5 at State Farm Stadium (FREE open team practices for each Final Four team)

“Packed with interactive activities and entertainment suitable for fans of all ages, this FREE public event offers a unique experience. It features open team practices for the Men’s Final Four teams and showcases the Reese’s NABC All-Star Game, featuring top senior student-athletes from across the nation competing on the very court where the Men’s Final Four Semifinal and Championship games will take place. Don’t miss this incredible chance to get up close with the teams and players and soak in the atmosphere of the venue!

State Farm Stadium is a cash-free venue that accepts credit and debit cards only. Visit our Know Before You Go page for additional information.

State Farm Stadium
1 Cardinals Drive, Glendale, Arizona 85305
Friday, April 5
FREE in Red Preferred and Orange West lots
Time – MST (AZ) Event
10:00 a.m. Doors Open
11:00 a.m. – 11:50 a.m. Team 1 Open Practice
12:00 p.m. – 12:50 p.m. Team 2 Open Practice
1:00 p.m. – 1:50 p.m. Team 3 Open Practice
2:00 p.m. – 2:50 p.m. Team 4 Open Practice
3:30 p.m. Reese’s NABC All-Star Game
*All times local and subject to change.”

Men’s Final Four Tip-off Tailgate presented by Nissan | April 5, 6 & 8 on State Farm Stadium Great Lawn before games

“Attention Semifinal and National Championship game ticket holders! Before heading to the games at State Farm Stadium on April 6 & April 8, we invite you to make a pitstop at the Men’s Final Four Tip-off Tailgate presented by Nissan. Fans can enjoy free team pep rallies, musical performances, basketball-themed games, plus food and beverages.

Tip-Off Tailgate, presented by Nissan, is also open on Friday, April 5, for Reese’s Final Four Friday. We encourage all attendees to drop by and partake in the festivities. It’s a pre-game celebration you won’t want to miss!

Great Lawn | State Farm Stadium
1 Cardinals Drive, Glendale, Arizona 85305
Date Time – MST (AZ)
Friday, April 5 10:00 a.m. – 3:00 p.m.
Saturday, April 6 11:30 a.m. – 2:30 p.m.
Sunday, April 7 Closed
Monday, April 8 2:00 p.m. – 5:30 p.m.
*All times local and subject to change.”

Men’s Final Four Dribble presented by Buick | April 7 beginning at Heritage Square (FREE, 18 and under)

“Join us at the Dribble, where thousands of young participants, aged 18 and under, will dribble their way through a one-mile course. Each child will show off their dribbling skills with their very own exclusive NCAA Men’s Final Four Dribble Wilson basketball, accompanied by a specially designed branded t-shirt. The course winds its way through the vibrant streets of downtown Phoenix, leading the children and their guardians to the finish line at the Men’s Final Four Fan Fest presented by Capital One.

The best part? Dribble participants (and their guardian) receive complimentary access to the Fan Fest, an exciting bonus for those who complete the course. Don’t miss out on this unique opportunity for young basketball enthusiasts to showcase their skills and be part of the Men’s Final Four festivities!

Those who register day of event are not guaranteed a shirt or basketball and will become available on a first-come, first-served basis. 

Free (18 and under)
Registration for FREE Here
The first 3,000 preregistered participants receive:
Heritage Square
601 E. Monroe Street, Phoenix, AZ 85004
Sunday, April 7, 2024
Time – MST (AZ) Event
8:00 a.m. Check In/Registration
10:30 a.m. Dribble Starts with Buick Pace Car
*Event location & schedule subject to changes”

Click here to see more information on the weekend. 

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Brendan Mau is a senior writer covering the Phoenix Suns and more for Burn City Sports. You can follow him on X via @Brendan_Mau

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