PHOENIX — Phoenix Suns star Devin Booker opened his doors to YouTuber iShowSpeed, showing off his man cave filled with classic cars, sneakers and a 200-inch TV.
Thank you for reading this post, don't forget to subscribe!Beyond the flex, it highlights how NBA stars use YouTube creators to build brand and connect with fans.
Sep 24, 2025; Phoenix, AZ, USA; Phoenix Suns guard Devin Booker (1) poses for a portrait during Media Day at PHX Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images
iShowSpeed, also known as Speed, is one of YouTube’s most recognizable personalities and has a massive following among younger generations. He’s more well-known for his unfiltered humor and dramatic streaming personality.
Speed has 44.5 million subscribers on YouTube and 2.4 million followers on Twitch.
Feb 1, 2025; Indianapolis, IN, USA; IShowSpeed during the Men’s Royal Rumble match during the WWE Royal Rumble at Lucas Oil Stadium. Mandatory Credit: Joe Camporeale-Imagn Images
As part of the YouTuber’s 24/7 America stream, Speed visited Booker’s house in Arizona to get a closer look at the basketball star’s collections. Speed reacted to Booker’s cars and sneakers, including a pair of Cristiano Ronaldo’s 24-carat Gold Nike Air Force 1s.
🚨| BREAKING: Speed just linked up with NBA star Devin Booker 🤯🔥🔥 pic.twitter.com/qnU5YbwWNW
— Speedy HQ (@IShowSpeedHQ) September 29, 2025
Booker is the latest NBA player to open up their likeness to content creators. Earlier this year, Golden State Warriors’ Steph Curry was featured in MrBeast’s video for a shooting challenge. The increase in players linking with popular content creators may be a strategic move.
With NBA players increasingly taking ownership of their public image, platforms like YouTube offer direct access without a media filter. These elite athletes are tapping into the power of these creators and online influencers to connect more authentically with fans.
By giving Speed a tour of his home, Booker showcased his love of collecting — a trait that could resonate with fans.
Sep 24, 2025; Phoenix, AZ, USA; Phoenix Suns guard Devin Booker (1) poses for a portrait during Media Day at PHX Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images
Booker’s collaboration with Speed shows how today’s NBA stars are finding ways to connect with fans outside of basketball highlights.
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Wendy Lopez is a reporter for Burn City Sports. You can follow her on her X account, @wlopezde
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