PHOENIX — The Phoenix Mercury unveiled a bold new visual identity ahead of the 2026 season, one that will define the franchise’s next chapter as it approaches its 30th anniversary.
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Credit: The Phoenix Mercury
The new look blends a modern identity with long-standing tradition, paving the way for the future while honoring the team’s history. The Mercury will keep its iconic purple, orange and black, as well as the Valley gradient fans have come to love.
From the tilt of the lines to the newly created typeface and added logos, Phoenix’s new look carries history behind every detail.
Part of the evolution was creating a complete system. A full kit of elements that work together to tell the story of Mercury Basketball. pic.twitter.com/W9oN9KvqKh
— Phoenix Mercury (@PhoenixMercury) November 24, 2025
Credit: The Phoenix Mercury
“The new marks – from the PHX for the X-Factor to the secondary logo that features the entire state of Arizona and the fan-inspired ‘Merc’ moniker – center the community of people whose support has helped us win three championships and carried us back to the Finals in 2025,” Phoenix President Vince Kozar writes in a press release.
Fans have already spoken out on the team’s new look.
So ready for the season to start! 🔥🔥 https://t.co/xWb2UvaVxm
— erin taylor (@that_kid_erin) November 24, 2025
— BrendanPHX (@BrendanPHX) November 24, 2025
was starting to worry that it was going to be just that basic M, not bad once it has the ball behind it.
— Daniel Herrera (@DANYO_SON) November 24, 2025
Credit: The Phoenix Mercury
The Mercury’s run to the WNBA Finals in 2025 is being treated as the beginning of a new era. As a newly formed team that wasn’t given much of a chance early by analysts, the season planted the seed of possibility for future championship pushes.
All eyes are on Phoenix, despite the Finals loss. Analysts now rank them highly heading into the 2026 season because of the grit they showed throughout the year. With a new look, the Mercury are expected to remain in the spotlight and, this time, they won’t be overlooked.
Fans cheer during player introductions in the WNBA semifinal playoff game between the Phoenix Mercury and Minnesota Lynx at PHX Arena on Sept. 28, 2025. © Joe Rondone/The Republic / USA TODAY NETWORK via Imagn Images
A storied past mixed with evolution, Phoenix’s brand-new identity is now bolder than ever.
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Wendy Lopez is a reporter for Burn City Sports. You can follow her on her X account, @wlopezde
