In the first general public release of Devin Booker’s ‘Book 1’ signature shoe, the sneakers sold out in “two or three minutes.”
Thank you for reading this post, don't forget to subscribe!The “Mirage” colorway of his shoe released this morning at 8 a.m. MST on various sites, most notably Nike’s SNKRS app.
“Too excited about it. Nike just told me the shoe sold out in two or three minutes,” Booker said. “There’s another color coming soon, so I’ll tell you that.”
Video credits to AZ Central’s Duane Rankin
"Special time for me and my family."
Devin Booker on his signature shoe and seeing himself on billboards. #Suns #NBAAllStar2024 pic.twitter.com/pP44cnRME5
— Duane Rankin (@DuaneRankin) February 17, 2024
Booker’s shoe and face have been plastered on buildings and billboards throughout Indianapolis to commemorate the first release of the shoe.
“It’s kind of surreal to see the billboard, especially the one that’s on the Hyatt Place, it’s a full thing,” Booker said. “Just a special time for me and my family. Being a part of the brand, being a part of Nike.”
Nike has started to put up billboards to promote Devin Booker’s first signature shoe, Book 1📙
The billboards can be seen in Indianapolis, where the NBA All-Star game is being held pic.twitter.com/yFvPCVBEQD
— CantGuardBook (@CGBBURNER) February 13, 2024
Booker had a private event in Indianapolis last night to celebrate the release of the shoe during this All-Star weekend.
“My favorite part of the shoe, the performance aspect, is it’s a classic shoe, but all the performance is in the inside,” Booker said. “I modeled it after a lot of my vintage cars.”
DBook officially launched his signature sneaker at a private event tonight in Indianapolis. You ready for the start of a new chapter? pic.twitter.com/HwN4pWiAJS
— SLAM Kicks (@SLAMKicks) February 17, 2024
Booker (fourth appearance) and Kevin Durant (14th appearance) will be representing the Suns in the All-Star Game Sunday night.
A new, special colorway of the ‘Book 1’ made for the All-Star Game, paying homage to the 1995 All-Star Game played in Phoenix, was worn by Booker at today’s All-Star practice.
Book 1s inspired by #NBAAllStar 1995 in PHX! 🌵 #NBAKicks pic.twitter.com/j5wqiV4Czz
— 🏀 #NBAKicks 👟 (@NBAKicks) February 17, 2024
We will see what other colors end up being released to the public. Below are just a few of the player editions Booker has broke out this year.
Tomorrow 👟 pic.twitter.com/kGNM4cQAZZ
— Phoenix Suns (@Suns) February 17, 2024
Booker did have a smaller release of the shoe, dropping 500 pairs of the orange colorway in Miami in December, but this is the first launch to the general public.
“It’s not just my shoe, it’s everybody’s shoe,” Booker said. “I drew inspiration from everybody, all walks of my life, and I just want everybody to be a part of it.”
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Brendan Mau is a senior writer covering the Phoenix Suns and more for Burn City Sports. You can follow him on X via @Brendan_Mau
