Nike has permanently ended its sponsorship of Hockey Canada, dealing a financial blow following a sexual assault scandal last year.
Image -gettyimage
Hockey Canada Sponsorship
Hockey Canada's premier marketing partners, including Esso, Telus, and Tim Hortons, also paused their support since last summer.
Image -gettyimage
Hockey Canada Sponsorship
The sponsorship, which began in 1999, marks the end of Nike's two-decade relationship with Hockey Canada.
Image -gettyimage
Hockey Canada Sponsorship
Nike, like other sponsors, suspended its support in October 2022 amid criticism of how the organization handled sexual assault allegations.
Image -gettyimage
Hockey Canada Sponsorship
The exact date and reason for ending the relationship remain undisclosed by both Nike and Hockey Canada.
Image -gettyimage
Hockey Canada Sponsorship
Nike clarified it will continue providing on-ice products for Hockey Canada athletes as part of their partnership with the International Ice Hockey Federation.
Image -gettyimage
Hockey Canada Sponsorship
Bauer Hockey recently reinstated its partnership with Hockey Canada after appointing a new president and CEO, Katherine Henderson.
Image -gettyimage
Hockey Canada Sponsorship
Corporate partners, broadcast sponsors, and community leaders are called upon to support Hockey Canada during this time.
Image -gettyimage
Hockey Canada Sponsorship
A Globe and Mail investigation revealed the use of player registration fees to settle sexual assault claims, prompting sponsors to withdraw their support.
Image -gettyimage
Hockey Canada Sponsorship
Notable sponsors, including Canadian Tire, Hankook Tire Canada, and others, permanently terminated their sponsorships with Hockey Canada amid the scandal.
Image -gettyimage
Hockey Canada Sponsorship